About Us: Get in the Game Initiative

Empowering Suppliers for Contract Readiness

The Get in the Game Initiative (GITG) is working to prepare suppliers in Los Angeles region for contract opportunities. Through strategic partnerships and innovative programming, the Get in the Game Initiative, led by the Get in the Game LA Coalition, provides the tools, resources, and connections for businesses to meet procurement standards, expand their opportunities, and thrive in today's competitive marketplace.

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In partnership with

Get in the Game LA Coalition Founding Partners

Since the pandemic, the Get in the Game LA Coalition, led by founding partners Los Angeles Area Chamber of Commerce, LISC LA, Next Street, and Vermont Slauson, has worked to strengthen small business resilience across LA. Today, we continue this mission through initiatives like the Get in the Game LA Supplier Resource Hub, a platform designed to guide suppliers in preparing for upcoming contracting opportunities, including those tied to the 2028 Olympics and Paralympics and the 2026 FIFA World Cup. Beyond these major events, we are committed to creating long-term, sustainable solutions that ensure lasting growth and success for suppliers in LA.

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Next Street

For more than 20 years, corporations, governments, and philanthropies have hired Next Street to strengthen the small businesses they rely on. As a firm, Next Street provides end-to-end solutions — from ecosystem assessments and strategies to resource platforms and accelerators — for their clients to propel the small businesses in their communities and supply chains. Next Street solutions ultimately help small businesses, whether they are solo entrepreneurs or advanced suppliers, to unlock new revenue, build wealth, and reinvest in their communities.

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We are proud of our commitment  to security and social impact

Driving an Inclusive Economy

With support from key funders, the Get in the Game LA Coalition is actively working to foster an inclusive economy by focusing on four key pillars:

Supplier Hub

The Supplier Hub serves as a platform designed to equip suppliers with the guidance, tools, and resources needed to become contract-ready. Built on a strong foundation of industry expertise, the platform offers structured support, helping suppliers navigate procurement requirements, enhance their capabilities, and position themselves for success in securing contracts.

Procurement Innovation Forums

This initiative convenes private and public sector stakeholders to strengthen the LA County procurement ecosystem. These forums serve as a collaborative space for buyers, business support organizations, and policymakers to share best practices in procurement, explore innovative contracting solutions, and coordinate efforts to drive meaningful impact.

Supplier Finance

The Get in the Game LA Collation is dedicated to enhancing financial accessibility for small and diverse businesses navigating the procurement landscape. By researching and developing flexible financing options, this initiative addresses the financial barriers suppliers often face when fulfilling awarded contracts.

Procurement Matchmaking

The Procurement Matchmaking pillar connects small and diverse suppliers with regional public and private buyers through targeted engagement opportunities, like strategic partnerships and annual procurement fairs such as OneLA Get in the Game Procurement Fair. Programming includes regional buyer procurement forecasts, buyer-supplier matchmaking meetings, and networking sessions to foster relationships.